creative- design - xm - production - pr - post-production - strategy
YouTube was looking to help emerging and aspiring digital creators become digital entrepreneurs. So, they partnered with HXOUSE, a Toronto-based creative incubator, to launch CNCPT – an initiative dedicated to supporting the next generation of Canadian digital creators.
expanding a network
Our strategy to support this next generation of digital creators was to tap into both YouTube and HXOUSE’s digital networks to create a community filled with the mentorship and tools needed to succeed.
Through in-person panels, workshops and a hybrid accelerator program, we brought in top creators from around the world like Lilly Singh, LaurDIY, and Patrick Starrr among others to help emerging and aspiring digital creators become digital entrepreneurs.