a new way to shop

Klarna, a leading global payments and shopping service, tapped us to help drive brand awareness and sustain momentum following their Canadian launch. With an always-on approach to media relations, we aimed to raise brand awareness in Canada as well as educate consumers on the buy now-pay later industry.

the queen of shopping

We partnered with Paris Hilton, the Queen of Y2K, to show how shopping has evolved for the better – because with Klarna, the shopping experience is so much smoother.

We hosted Canadian media in LA to attend the Klarna x Paris Hilton launch party, leveraging interview opportunities in addition to targeted outreach.

the results

Through our always-on approach to media relations, we successfully amplified Klarna’s presence across Canada, generating over 1000 pieces of coverage and 130M+ earned media impressions.

As a result, we secured Klarna’s position as a leader in the buy now-pay later space.