upper village veterinary hospital

creative • design • strategy

brand identity

creating a brand identity

A new veterinary hospital opened up in Toronto, so we got to work creating the name and memorable brand identity. We wanted the work to speak to the liveliness of Toronto’s urban core, while also bringing a fresh perspective to the unique joys of pet ownership.

inspiration that started it all

Every pet and their owner has a unique history that defines them. So, we created a mosaic design to represent how the community’s pets can come together and be cared for in one place at UVVH. We then brought it all to life with a lively blue to really make it pop.

an ownable wordmark

We crafted the U and the V from Upper Village Veterinary Hospital into friendly faces of a cat and dog. Our wordmark was carried throughout the space and other branded elements including UVVH’s social media to create a holistic brand identity. The design elements helped welcome the city to its newest veterinarian hospital, and really make it stand out with a clean and approachable identity.