sleeman
creative • strategy • production • post-production
social
elevating
sleeman’s social
Sleeman wanted to better connect with an online audience, but their social presence was lacking. They were stuck in a cycle of overly functional and generic posts, and needed out. So, we developed a social strategy that could make waves with their current and potential audiences, by showcasing their full portfolio in culturally hot ways.
tapping into what beer drinkers already love
We tapped into the relevant interests of beer drinkers to showcase real people and real occasions where Sleeman should show up. Occasions like sports games, dinners with friends, hangs by the lake, or even Dry January. With vibrant visuals and copy, we showed there’s a Sleeman beer for every moment. We also leveraged local influencers and content creators to build a wider audience and deeper connection.
the results
We’ve gained an impressive following of 20.3% on Instagram and 1.5% on Facebook. Our craft and solid strategy has helped create distinction and brand love for Sleeman.