ooak
pr
always on
in-person shopping is back
As the first in-person One Of A Kind Winter Show post COVID-19, there were significant challenges in navigating a consumer-facing trade show in a post-pandemic world. It was essential our PR strategy showcased the importance of shopping local by humanizing the issue.
celebrating artisans and their work
We developed a multi-faceted media plan that targeted long- and short-lead press with outreach surrounding not only the One Of A Kind Show itself, but also highlighting various artisans in order to shine a spotlight on their personal stories.
creating a reason to shop
Through our targeted media efforts, we leveraged the “Rising Stars” section, showcasing the personal stories and tribulations of various artisans.
spreading the word
We created and distributed media materials across lifestyle, fashion, decor, news, food, and trade media outlets, highlighting the One Of A Kind Show as a must-see event leading up to the holidays. We also secured and coordinated various radio and broadcast segments with major news outlets such as Breakfast Television, CP24, CBC, and CityNews.
inviting press to shop
We welcomed 90+ press and content creators to an exclusive preview breakfast, allowing our attendees to experience the One Of A Kind Show and shop the show floor before it opened to the public.
the results
With a modest budget, we made a significant amount of noise, generating over 62.7M earned media impressions and over 43.1M earned social impressions, the highest to-date.