hershey's
creative • production • xm • creators & influencers
eggies
the bigger little egg just got bigger
Known as the bigger little egg, we were tasked with helping Hershey’s EGGIES share their latest lineup right in time for Easter. Packed with new flavours and colours, EGGIES aren’t just bigger in size – they’re now bigger in variety.
creating big energy
We created one 15s OLV to showcase the whole lineup of new EGGIES plus two cutdowns spotlighting the Dark and Rainbow EGGIES. Brimming with colours, movement, and fun animations, the videos were as exciting and big as the latest lineup of EGGIES. The campaign was amplified through OLV, social, Pinterest, and display placements, reaching our audience just in time for Easter.
bolder and brighter
We crafted spots to make sure the animated EGGIES looked as delicious and vibrant as the real deal eggs. Plus, we also used an energetic track that could support all the upbeat movements.
spreading the word
Partnering with Creators & Influencers in the mommy community, we were able to drive awareness and excitement for this latest launch.