hendrick's

creative - design - strategy - xm - production - pr - creator & talent - post-production

flora adora

creating buzz for flora adora

Fresh from their Cabinet of Curiosities, we partnered with Hendrick’s to unveil their newest gin creation: a floral-infused flavour inspired by the beguiling world of a Victorian Pleasure Garden. We were tasked with capturing the ethos of Flora Adora and bringing it to life through an XM and PR experience that captivated our audience and inspired them to get curious. 

into the pleasure garden

We invited a curated list of influencers and select invitees to join us for an evening in the ‘the Pleasure Garden’ and discover Flora Adora for themselves. From a living garnish garden that lined the bar to a fascinating look at entomology, we intrigued and entertained our audience throughout the night, introducing Flora Adora in a fresh and memorable way.

the results

We had great success with our influencer program implementation as well as with our patrons who were involved in all the activations at the event. We garnered 6.8M social impressions, 1M earned social engagement, and 300+ pieces of original content, successfully bringing the world of Flora Adora to life.