creative - xm - production - post-production

drink true

celebrating what's true

In a world of deep fakes, filters, and fake news, it’s harder than ever to find what’s true. But since evian is proudly pure water, we wanted to show off how beautiful pure truth can be.

mountains in the summer

We brought the mountains of evian to life, during the summer months, with a mesmerizing art installation that allowed consumers to see the hidden truths of evian and organically tell the evian story with a fresh perspective.

a fresh perspective

Leveraging prism-like materials, our art installation revealed messaging to reflect the pureness and truth of evian water. The reflections shifted from day to night for endless eye-catching and social-worthy moments.

giving back to the source

And since evian comes from nature, we partnered with the BC Mountain Foundation to donate 10K towards protecting the mountains – the source of evian water.