Each year,the Toronto Public Library Foundations (TPLF) hosts an elevated gala to raise money for its many library services. The event invites notable authors, business leaders, and library lovers for a dining experience right inside The Toronto Reference Library. We developed and executed this year’s gala, inviting guests to immerse themselves in a magical storybook forest, brought alive with the power of words.
writing the details
“Through the Words,” transported guests inside a fantasy forest blooming with lush greenery and touches of modern romance that excited all senses. From lighting design, paper art installation, and detailed table arrangements, no detail was left unwritten. We created an environment that brought alive the world of words, bringing in record breaking donations.
the results
With 450 guests and 38 authors, the gala raised $1.07 million dollars. Our work not only encouraged donations, but important discussion on the power of words and supporting library services for Torontonians from all walks of life.