proline+
creative • production • xm
super bowl party
a touchdown viewing party
The Super Bowl is a massive cultural event that not every brand has the hookups to align with. But PROLINE+ gets fans closer to the action. Leveraging Real Sports Bars’ partnership with the Super Bowl, we hosted an exclusive PROLINE+ party to show how the platform provides experiences unlike any other sportsbook.
partnering with a local artist
We flipped Real Sport Bar into the ultimate viewing party by partnering with notable Toronto artist Drake Cereal (Sloan Brown). She created a hyper-Toronto aesthetic, leaning into geometric silhouettes, a beyond-bold palette and a mix of cubism and Toronto street art. Guests were treated to custom swag, snacks, and an immersive entrance tunnel replicating the excitement of athletes walking onto the field.
keeping the energy alive
Our host Alicia Ace West and the hype crew kept the party going with games and unreal prizes like a 65″ Smart TV or Xbox Series X.
the results
It was a Super Bowl party for the books, bringing home 5,820 impressions, 910 interactions, and 900 tote giveaways. We established PROLINE+ as a sportsbook providing sports experiences unlike any other.
