The Perry

Design and PR

OBJECTIVE

Mansouri Living tasked The Mint Agency with creating a fresh name, logo, and brand identity to launch their new luxurious 11-story boutique condo development, communicating the exclusivity of their 45 contemporary suites with a focus on artful design. (Located at Avenue and Davenport)

APPROACH

  • Follow intensive research and development with our marketing team to develop the brand concept
  • Segment the target consumer into four primary groups and develop creative Personas to further understand their personalities and properly target in a meaningful way
  • Establish a naming structure that would appeal to the target demographic and encompassed the essence of the brand
  • Develop an iconic logo
  • Develop Visual identity through mood boards
  • Develop brand components including: brand values, tone and personality, value proposition, brand positioning and promise.
  • Create brand marketing elements beginning with a responsive website including floor plans and blog area
  • Produce marketing pieces including signage, a hard-cover brochure, e-blasts and print and digital advertising that was circulated through a media buy including print and out-of-home

RESULTS

Our work assisted in extensive lead generation for The Perry as well as an award at the Annual Bild Awards for Best Brochure. Based on the success of the campaign, our working relationship with Mansouri Living has continued and grown.

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