Google Canada

Event Marketing

Case Study:

OBJECTIVE

Elevate Google Canada’s service offerings in an effort to increase sales among a variety of business sectors.

APPROACH

Produce a series of events that bring to life elements from Google Canada’s varied areas of focus through interactive touch points in order to provide guests with real life experience of Google products.

EVENTS AND CAMPAIGNS

  • Think Event Series including Finance, Shopper, Auto, Publishing, Conversions and Travel
  • Google Engage
  • Big Tent
  • Google for Doodle
  • Performance Insider
  • Programmatic Dinner Series
  • TechRaking
  • Google HiPo Campaign
  • Learn Mobile Series
  • YouTube Campaigns including Agency Series, Reloaded and Buffer Film Festival
  • Get Your Business Online Cross-Canada Tour
  • E-Town Cross-Canada Tour
  • Agency Digital Breakfast
  • Internal Google Initiatives

RESULTS

The Mint Agency produced a seamless event series for Google Canada throughout the duration of the campaign. Based on our success, Mint is now one of ten preferred agencies for Google in North America and currently working with both Google Canada and Google USA.

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