prime video
pr • creative • production
daisy jones and the six
an out of this era launch party
To celebrate the exclusive release of Daisy Jones and the Six on Prime Video, we threw a music-filled 70s-themed event complete with live performances, a merch booth full of swag, and a record-themed photo moment.
all about the details
The party was held at the Legendary El Mocambo, located in the heart of Toronto’s bustling Chinatown. The venue, which is one of Canada’s most iconic rock venues, was recently renovated to provide the perfect backdrop of rock n’ roll history for our event. We created immersive decor experiences that helped Daisy Jones and the Six fit into rock history and to bring the era to life. We also showcase clips of the show across the venue to build anticipation and excitement for release.
dancing the night away
DJ Humble Mike of Record Collective has a passion for party starting and preserving vinyl sound. He spun tunes from the 70s—and the Aurora record courtesy of Warner Music Canada—on vinyl, creating a unique sonic experience. And after remarks from emcee Carlos Bustamente and Prime’s Magda Grace, disco-pop and folk diva RALPH brought the house down with her upbeat earworms and the vocal stylings of a 70s icon.
packed with custom swag
We designed a custom immersive gifting station for guests to build their own merch takeaway, choosing from three custom Daisy Jones tees, books provided by Penguin Random House, sunglasses and tote bags from Free People, vinyl provided by Warner Music Canada, and Wild Card sparkling waters from local brand Barbet.
serious about dress code
We also partnered with local vintage stores PIC, Good Habits, and Shopcoat to provide exclusive shopping experiences and discounts to our guests, help them build their 70s looks, and entice them to RSVP.
the results
We had a great turn out of 146 guests including key media from The FADER, Globe and Mail, Girlboss, Exclaim!, NUVO, She Does The City, as well as some major Toronto creators and notables.